About

Dogs and Bicycles

I am originally from Istanbul, Turkey. I moved to the United States in 1997 to pursue my education and stayed here. I graduated from the Academy of Art University in San Francisco, majoring in Graphic Design and earning a Bachelor of Arts.

I moved to New York in 2012-13 to experience East Coast culture. During my stay, I met my best life friend, Bizdik, my Scottish terrier. After two years, we moved back to San Francisco. We lived together for eight years, shared beautiful moments, went to beaches, walked trails, and enjoyed croissants. I lost him three years ago, and I miss him dearly.

Outside my work schedule, I bike or run around Marin as an avid cyclist and runner.
My favorite riding loop is the Alpine Lake loop, circling Mount Tamalpais. I spend qual-ity time with my two new Scottish terriers, sisters Ege and Irmak, hiking small trails
or walking on the beaches. So far, our favorite beach is Kehoe Beach in Point Reyes National Seashore. It is a great way to discharge from everything. I enjoy cooking and baking. I also love reading historical and non-fiction books. These days, Carlo Rovelli and Yuval Noah Harari are my favorite authors.

Work

I am a multidisciplinary designer who creates meaningful, well-thoughtdesigns
to positively impact customer lives with 15+ years ofexperience in design and
design thinking, building products and services that are elegant, simple, and joyful
by combining user research and strategic thought.

My perspective on delivering meaningful products and services comes from custom-ers. Listening to customers' needs and pain points and designing towards their goals
and achievements along with business requirements are successful and meaningful designs that will benefit people and the brands, creating long-lasting relationships
and trust.

Throughout my extensive design experience, I have worked on a diverse array of products, services, and brands, including Autodesk, Boxee, Google, Nissan, SFIFF, Samsung, Steelcase, and Teaching Channel, to name a few. My involvement has
encompassed the entire product lifecycle, from crafting strategic documents and
user scenarios to designing UX, visual, and motion experiences. Currently, I'm focus-
ing on creating products and services that positively impact and foster delightful
and meaningful interactions between the products and the customers.

Experience

Amazon, Maps / Map View
2021 - 2023
Lead Designer

Created CX flows and motion designs to present leadership how customers will interact with their smart devices inside and outside of their virtual floor plan in the Alexa App. Our initial work for 5 to 10 year plan gave us the green light from the L8 reviews to move the program forward.

Created high fidelity wireframes, VxD’s and MxD’s for Enrollment (Setup, Scanning Floor Plan and Device Placement Experiences) and Core CX (Core Usage Experience)

Established a cohesive visual experience and 3D design for the new Map View Alexa service, seamlessly integrating it with the existing Alexa design library to foster a holistic and consistent customer experience from start 
to finish.

Amazon, UX Lab
2014 - 2022
Senior Designer

In UX Labs, I took on various initiatives where, as a designer, I pushed design thinking beyond current solutions to create easy-to-use, human-centered future experiences.

Closely collaborated with cross-functional teams to uncover and address potential issues in the development of new products and services. Devised CX flows and crafted intuitive visual experiences to resolve identified problems and elevate the overall customer experience.

Method, Inc.
2003 - 2014
Senior Designer

During my internship period, created a holistic branding direction for Autodesk that will change how customer’s will interact via multiple touch points, brochures, websites and services. Winning the initiative led to multi year design and strategic collaboration between Method and Autodesk.

Took on logo design challenges for multiple brands, Boxee, Blurb, Method Design Lab, Autodesk, and many more.

Led the design and execution of end-to-end work streams, encompassing desktop research, low-fidelity wireframing, visual design experiences. And crafted sample motions for a compelling seamless customer narrative.