Blurb is a self-publishing online platform that lets customers free their creative genius to the world. Blurb’s platform makes it easy for everyone to design, publish, and sell their professionally printed books or on-screen ebooks.
Blurb came to Method in 2006 to develop the core thinking of the service and why people would find it valuable. The Method worked with the Blurb team to explore and define an identity mark that captures the essence of Blurb.
The final mark’s physical form captures an image of an open book. The logo also implies a door-opening opportunity that Blurb provides to customers. I incorporated the new logo mark into the complete collateral system, business cards, letterheads, and presentation templates.
